ADULT-TRUST.COM
Increase Your Online Sales
by 19.7% OR MORE
Discover the secret of how to massively boost your sales
by as much as 19.7% for as little as only 0.41¢ a day!
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sales by 19.7%. You can...
sales by up to 19.7% for as little as 0.41¢ a day... ... REMOVE CUSTOMER ANXIETY! |
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Secure payments provider CyberSource said in its annual Online Fraud Report at the beginning of 2009 that 41% of people who refuse to shop online cite security as their main reason.
This figure increases to 68% when visitors are on an Adult-oriented site!
So it's obvious that the vast majority of people believe the internet is a "risky" place to do business. Thanks to the actions of a minority, the Net is seen as being nothing more than a place to get your identity stolen, or your credit card misused! Their reluctance to buy from you is caused by what's commonly referred to as the "visitor anxiety factor".
And this is particularly true in the Adult Industry !
Whether it's fair or not, any Adult-related web site, whether it's an escort, escort agency, adult movies or other grown-up content, suffers even more than regular websites from THE FEAR FACTOR.
However, in a series of split tests on one of our own web sites, using exactly the same product, exactly the same sales copy, exactly the same price, we achieved a 19.7% increase in sales simply by helping to remove the anxiety that visitors might have otherwise had about doing business with us.
A report by research company, Emarketer, showed that globally over a third of internet users will not purchase goods or services in an online environment. Even amongst those who research and compare products online, nearly 16% will not make an online purchase.
So, as someone doing business online, what can you do to take away the visitor anxiety factor and prove to prospective customers that you can be trusted enough for them to part with their money or their details? What can you do to stop people leaving your web site because they don't know you or don't know whether they can trust you?
In addition to what you've just read, according to a different study by DoubleClick, around 57% of all shopping cart sessions are abandoned. It has been proven over and over that many people abandon the sales process on the order page or at the shopping cart stage. Or, if you have a one-page site, they might click the "order now" button, then simply change their minds and do nothing.
So, on another of our sites, we also monitored "abandonment rates". We were absolutely horrified to discover that as many as 72% of our potential customers abandoned the sale process before completion. We couldn't puzzle out why it was happening until we displayed our Seal of Integrity on the order page and abandonment rates immediately dropped by over 50%!
Big or small, well known or unknown, all online sellers experience the same issues of jittery shoppers, causing shopping cart abandonment. However...
It's been demonstrated that display of a third party verification seal can greatly increase retention and conversion rates.
The Adult-Trust Seal of Integrity displayed on YOUR web site demonstrates clearly to all your prospective customers that YOU are a person whom they can trust, and that you will adhere to the highest standards of business ethics.
This will immediately increase the sales from your
web site... and that's a proven fact.
Here's their thought process...
Yes, the product looks good.But for as little as 0.41¢ a day you can do a hell of a lot to remove that paranoia. In fact, as our own tests have shown, you can increase sales by up to 19.7% and you can massively reduce your order abandonment rate.
Yes, I need it.
Yes, the price looks right.But I don't know anything about the sellers and I've heard all the stories about online rip-offs, particularly in adult-related products and I'm damned if I'm going to risk paying for something I can't put in my hand right now and walk away with.
For all I know, they're even going to get the details off my credit card and charge stuff to me that I haven't ordered or, worse still, abuse my card and use it to buy stuff elsewhere. Or maybe if I meet an escort, I'm going to get my wallet lifted, or mugged by her 'minder'... blah blah blah
OK, it's sheer paranoia, but can you blame them? They've read or heard all the horror stories and your site tells them absolutely nothing about you or your policies towards your customers.
Your biggest sales killer is YOU!
Only by TELLING people who you really are and how much you genuinely care about their online experience can you ever expect to remove their online anxiety and gain their trust. You have to convince your customers that they are in control of the situation, and you don't do that by ignoring their fears!
WE ARE THE ONLY ADULT-WEBSITE
CERTIFICATION SERVICE ON THE NET
Adult-Trust recognizes that "quality-assurance" programs exist to inspire confidence in buyers, and that's good news. However, as far as we know, we are the ONLY certification program who accept that people dealing in adult-related products are as honest and reliable as those who don't. In fact, in our experience, there's more honesty in adult-internet than there is in a whole load of other online activities!
Adult-Trust not only sets acceptable standards for business ethics online, we also treat our members fairly with low, low monthly costs and the exclusive rights to display the Adult-Trust Seal of Integrity on multiple web sites operated by the same owner, at no extra cost.
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Many people are too scared to buy online - and who can blame them? Shoddy merchants, phishers, spammers and scammers - you name it and the internet has them. While the best of humanity can be found on the web, so can the worst! Sadly, the adult industry has been branded amongst the worst (by people who are simply prejudiced against it).
So no matter how honest you may be, you are going to get tarnished with the same brush as the scammers. Unless, of course... you ask Adult-Trust to provide you with an online seal that attests to your credibility - without blowing a hole in your pocket.
Imagine what Adult-Trust verification might do for your online business.
Without some sort of assurance, when it comes to the point of no return and the plastic is in their hand, customers suffer from acute visitor anxiety and back off. They are nervous and need assurance that they're doing the right thing in trusting you.
It's a no-win situation for everyone. And all because your customers need you to give them little hug!
REMEMBER...
ADULT TRUST IS THE ONLY ADULT-WEBSITE
CERTIFICATION SERVICE ON THE NET
Look, just humor us a moment... Close your eyes and imagine yourself as a prospective customer at an adult-industry website and your fingers are clutching your credit card as you consider buying from this website that you've never been to before. You want the product, that's why you've come so far, but you're nervous...
Or maybe you are gazing at the photos of a beautiful escort who you want to contact for a date but...
- Will it be safe to meet the escort?
- Will I be leaving myself open to blackmail?
- Will the site owner REALLY give me a refund if I need one?
- Will the owner answer my emails if I've got any questions?
- Will my credit card be processed safely on this site?
- Will I be throwing away even more money on the Internet?
- Will I be risking compromising my financial security?
- Will I really get everything they promised?
- Will the seller stand by his guarantee?
- Will they sell my details to other online programs?
- I want this but - IS IT WORTH THE RISK?
Within just a few seconds your visitor will gain all the confidence he or she needs to trust you... You just gave them that metaphorical "hug" they needed to convince them to go ahead and buy or make a date!
Suddenly, using their credit card isn't a risk any more. Suddenly meeting someone they don't know and parting with hundreds of dollars/pounds/euros in cash is less worrisome than it was thirty seconds ago. Suddenly your visitors have gained all the confidence they need to BUY YOUR PRODUCT OR SERVICE
Your client doesn't become just another 'time-waster'. He (she) is now a bona-fide paying customer - with a big smile on his face!!
Two points have recently raised their heads in the online world.
First of all, Google now give priority to sites that display a Privacy Policy and Terms of Service (and, tes, that includes adult-content sites). Put simply, this means that if you do not have a direct link to these documents on your home page, you are likely to suffer in the Google rankings when compared to sites that do display them.
Secondly, The FTC is very concerned about typical results used in testimonials. As a general guideline, the FTC requires that you avoid using testimonials that are an extreme example instead of those that are closer to typical.
These new "guidelines" end marketers' ability to talk up the extreme benefits of products while carrying disclaimers like "results not typical" or "individual results may vary."
Instead, companies would be allowed to tout extreme results only if they also spelled out typical outcomes from using the program, product or service.
To help you deal with these changes, we have added a new section to the Safe-T-Online dashboard so you can paste a simple bit of code onto your chosen web page and pop-up pages would display any or all of the three documents, personalized for you and your web site. (Privacy Statement, Terms of Service and Earnings Disclaimer)
The benefit of this (apart from the fact that you don't need to write anything) is that, as conditions on the internet change, we can keep updating the originals and you will never have to worry about staying legal.
- YOU will become a FOUNDING MEMBER of a respected professional organization. Displaying your Adult-Trust Seal of Integrity will inspire customer confidence. In tests, this has already been proven to increase sales conversions by as much as 19.7%%
- Your revised online status will quickly build you a reputation as someone who can be relied upon to keep their word. In fact, you'll prove that you're no longer just a wannabe business - you're the real McCoy
- Your Web site(s) will be listed FREE in our Adult-Trust Members' Directory - where only top quality online businesses are listed. Only Adult-Trust members will be listed in this exclusive directory, which will be available for public viewing
- You will receive a FREE copy of the best-selling "Xfactor Ciphers" detailing dozens of different ways to give your web site that extra boost and increase your conversion rates even more dramatically. This is your to keep, no matter what.
- Your customers will know they are dealing with someone of the Highest Integrity. This added professionalism will give them the confidence to buy.
Your sales can only benefit from that trust
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IN CASE YOU FORGOT...
CERTIFICATION PROGRAM ON THE NET
| Adult-Trust.com is an A-to-Z web site
A to Z Communications Limited is based at: #3, Hampton Villas, Farmhill, Douglas, Isle of Man, IM2 2NH email: |
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